Marketing automation software - 05/01/2010

The marketing of a product can be very difficult and time-consuming without the appropriate software tools supporting your marketers. Just think about processes like customer segmentation, customer data integration or campaign management. Managing these marketing processes manually takes a lot of time, is not that fun and most of all: is not effective. The right marketing automation software saves you time in your workflow, makes the process more fun and most important of all: turns marketing into a cost-effective department.

Marketing automation software

Let's have a closer look at marketing processes involved in the creation of a e.g. a multilingual brochure:

• Marketing process #1: creation of brochure : concept, gather content, first draft creation.


• Marketing process #2: correction of first draft - approval of brochure version.


• Marketing process #3: translation and lay-out of multiple language versions.


• Marketing process #4: provide documents to dealernetwork.

Marketing automation with the Vit2Print software

Let's explain how the above processes are automated by the Vit2Print software suite. We will take the same example: the production of a multilingual brochure.

• Marketing process #1 - creative briefing until first draft:
  

  Of course, software can never replace human creative thinking. Generating a concept for your brochure cannot be handled by any software - unless you believe "advertising slogan generators" are a lifesaver... Nonetheless, once there is a concept, an idea, an angle the first marketing processes tend to pop up more visually. The design has to be worked out professionally in a DTP program and a copy writer has to write matching and compelling text that empowers the graphic concept. Once all content is gathered (design, images, content, etc.) a final draft ought to be produced. It's for the best to create a dummy brochure, in order to allow the marketing manager to have a genuine feeling about the final product.
  

  More information on our campaign planning and our content gathering tools? Contact us



• Marketing process #2 - correction and approval workflows:
  

  Once your marketing team has created a first draft of the brochure, it's time to communicate about this draft and do the necessary modifications to the text and/or images. By providing the document online to all people involved in the correction and/or final approval of the brochure, this process is speed up a lot. What's more: by allowing online text corrections, image suggestions, sticky notes and document version tracking, the correction and approval workflow is turned into a cost-effective marketing process.

  Aiming for a shoulder pat of your CEO? Turn marketing into a cost-effective department!
  More information on our online correction tool



• Marketing process #3 - translation and production of multiple language versions:
  

  Once your marketing team successfully created the basic brochure in the source language, they are now faced with the challenges of the translation process. This means: contacting translators, approving translations and the creation of the brochure in the newly translated language. Managing a translation process for the production of multilingual print material is a rather tough job because it involves a lot of people, spread over different places on the globe. Next to that, exotic languages often use different alphabets and consequently fonts then the graphic designer is used to do. The above problems are tackled with our TransVit software that allows interactive cooperation between translators, marketers and graphic designers. In this way, you are able to end up with a well-translated version faster, easier, with less costs and efforts.
  

  Interested in optimizing your multilingual print production?
  Read more about our online translation management tool



• Marketing process #4: provide documents to dealer network
  

  You've managed to make a brochure into multiple languages. However, they still need to get to your resellers. And they want to put their own address on it. How will you handle that? Will you do this manually? Or will you look for marketing automation software? The easiest way is to set up a document center for your resellers where they can personalize the template to their needs and consequently order them to be printed. In this manner your resellers are able to create personalized documents ... while you don't have to worry whether they are going to follow the communication guidelines correctly.
  

  Want to set up a web2print webshop for brand management services?

Marketing automation software: request a demo

Do you want to see how you can improve the effectiveness of your marketing department?
Do not hesitate, contact us.