Webshop for printers: with or without guiding wizard? - 15/09/09

Webshop for printers - what's in a name?

Regardless of which sector, a webshop is an online store where people can order goods and/or services. For printers, this means that customers are able to order print material online. This seems easy for print material that is available in the stock of the printer. However orders are often slightly different compared to previous ones. For this reason, a webshop for printers should provide the users the opportunity to do minor adjustments to the content of a template. As a result, a webshop for printers better allows the users to modify text and images of a template. Rather technical and important people tend to call this "variable data printing". Nonetheless, an important question remains ahead of us: will you present them this opportunity in a "guided manner" or in a "free manner"? Will you make use of a guiding wizard or won't you?

Online printshop - with or without guiding wizard?

The above question is rather important when investigating the implementation of your web2print project. Will you offer the user a guided process of personalization and ordering? Or will you just present him all variable fields and assume that he is intelligent enough to go through the entire personalization and ordering process successfully on its own? Unfortunately, this is somewhat of a guess. You can't be sure whether the user will appreciate the wizard or whether he will feel a bit pampered by the wizard. However, this does not needs to be a problem. The Vit2Print software suite contains two modules for an online printshop: FormVit and FormVit Wizard.

Online printshop - FormVit vs. FormVit Wizard

FormVit Wizard is our online printshop that literally guides the user through the process of personalization and ordering. The user is accompanied in his ordering process, resulting in less users abandoning the order funnel before the act of actually ordering print. So to speak, the FormVit Wizard could mean more sales by an improved interface usability. In fact, that's the main difference between the Wizard and FormVit: improved usability. All functionalities in the classic FormVit interface are available in the FormVit Wizard interface. And what's more: both modules offer a solution for a powerful webshop - an online printshop where it is possible to order "stock prints" as well as "customized prints".

Webshop for printers - demonstration?

Do you want to participate in a demonstration of both software modules for an online printshop in order to see which one is the most effective for your customers? Do not hesitate, contact us.