Newspaper & Magazine Publishers > Marketing Manager
Cross-media publishing and reliable brand identity
Decrease in circulation and, as a result, less incomes out of advertisements. These trends in your market put pressure on your existing business model. Cross-media publishing is your way to react powerful to the market changes. Vit2Print allows you to manage your cross-media content as a fundament for cross-media publishing.
Cross-media publishing is a powerful weapon to react to the changing market. Entering the world of the new media allows publishers to take advantage of the reliability they have given their brand over the past decades. You are assured of having online success because people are searching for a reliable source of information. Your brand stands for reliability. In the past only as an offline information source, nowadays as an online and offline source of reliable information. Take advantage of this by preserving your Brand identity & design. Vit2Print is a great tool to do that. Vit2Print automatically preserves your brand identity & design.
Maintain your readers: Vit2Print connects with CRM
Customer Relationship Management is crucial in every marketing strategy. Vit2Print can be connected to CRM software. The data in the CRM program can then be used for creating print material to please the customers. The build-in data-import tool allows you to quickly create CRM print material. The data-import tool is your basis for variable data publishing.
Obtain new readers: personalized marketing with Vit2Print
VVit2Print can be used for variable data publishing. As a consequence, it allows you to personalize your marketing communication. And, as we all know, personalized marketing material works better than "mass" marketing material. People feel special if they are addressed personally. If they believe they are special, they are more easily to persuade. Addressing people personally is done very easily with our variable data publishing solution Vit2Print.
Newspaper & Magazine Publishers
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Online collaboration tools to optimize prepress workflows - 04/02/2010
Probably a less known web technology is software that facilitates online collaboration. Despite the lack in popularity, the impact on prepress workflows however is rather impressive. So to speak, what is the impact of a customer, associate or translator acting directly in a online collaborative prepress workflow?
Read more...Marketing automation software - 05/01/2010
Marketers that manage various marketing processes manually are loosing lots of time every single day. Marketing automation software makes processes that would otherwise have been performed manually much more efficient. Do you want to turn your marketing into a cost-effective division?
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